Goal takes a look at some of the best player announcements done by clubs…
In the era of social media, player announcements by clubs are no more dull activities but are full of innovations.
The clubs, whether they ply in top divisions or the lower leagues, try to outdo each other when it comes to making an announcement of a big name.
From Alexis Sanchez playing Manchester United's famous theme song on the piano to a drone unveiling Lionel Messi at PSG, we have seen some of the best transfer announcements by the top European sides.
In 2019, Italian club AS Roma started a Missing Children Campaign through their transfer announcement videos where the club, with each player announcement, released a video featuring the faces and details of a number of children who went missing.
Seven missing children have been found so far thanks to this incredible campaign launched by the Serie A side.
Let us take a look at some innovative transfer announcements.
Santi Cazorla
Club: Villarreal
Date: August 10, 2018
In a weird yet wonderful manner, Spanish midfielder Santi Cazorla was unveiled by Villarreal in 2018. At the Estadio de la Ceramica, a glass tube was kept and Cazorla suddenly appeared inside the tube amidst a plume of smoke which appeared to be like magic, thus indicating that a magician has appeared at the LaLiga club.
AdvertisementAlexis Sanchez
Club: Manchester United
Year: January 22, 2018
Alexis Sanchez was unveiled by Manchester United in 2018 in a unique manner where the Chilean was seen playing the club's theme song 'Glory Glory Man United' on a piano and then stepping inside the Old Trafford pitch wearing the club's jersey.
Lionel Messi
Club: PSG
Date: August 11, 2021
The most talked-about transfer in 2021 was Lionel Messi joining PSG from FC Barcelona. The French club left no stones unturned to unveil the Argentine at the club and they chose to do so with a drone which was seen in the announcement video. The drone took a tour of the entire club and lastly showed Lionel Messi at the centre of the pitch wearing PSG kit.
Zlatan Ibrahimovic
Club: Manchester United
Date: June 30, 2016
Clubs do not announce Zlatan Ibrahimovic's signing. Zlatan himself announces his arrival at a club even if it is one of the biggest clubs in the world Manchester United. When the Swedish legend joined the Red Devils, it was he who announced the transfer and not the other way round.